Pidilite Industries has launched a digital campaign, Fevicryl YUDU - Banao Apni Stories, marking the entry of its arts and crafts brand Fevicryl into the premium children's art category.
The campaign accompanies the launch of the Fevicryl YUDU range, which includes child-safe products such as brush pens, poster colours and 3-in-1 pencils. According to the company, the products are non-toxic and designed for use across multiple surfaces.
The campaign focuses on encouraging creative expression among children and introduces a character-led creative universe as part of its storytelling.
Speaking about the launch, Kashyap Gala, Senior Vice President, Consumer Products Division, Pidilite Industries Ltd., said, "With Fevicryl YUDU - Banao Apni Stories, we wanted to create more than an art range, we wanted to create a brand that believes every child deserves the freedom to imagine, express and tell stories in their own unique way. Fevicryl YUDU equips children with the right creative tools to turn everyday thoughts, ideas and dreams into stories, helping them discover the joy of self-expression without limits."
Pidilite said the campaign will be promoted across digital platforms as it expands Fevicryl's presence in the children's arts and crafts segment.
