TECNO, the global mobile brand celebrated for its innovative products and cutting-edge technology, has announced the appointment of Shiboprosad Mukherjee, the renowned Indian film director, writer, and actor, as its new brand ambassador.
Shiboprosad Mukherjee, a celebrated filmmaker from West Bengal, is widely recognised for his socially relevant and impactful storytelling, which resonates with audiences across India, particularly in his home state. His unique mix of creativity and passion aligns perfectly with TECNO's mission, bridging the rich cultural heritage of West Bengal with the global tech innovations that TECNO represents.
This partnership is designed to inspire individuals to "Stop At Nothing" in their pursuit of excellence, while promoting digital empowerment. With smartphone penetration in rural West Bengal rising from 27.7% in 2018 to 65.7% in 2022, TECNO aims to continue driving this transformation, offering advanced technological solutions that allow individuals to unlock their full potential in an increasingly connected world.
Commenting on the association, Mr. Arijeet Talapatra, CEO of TECNO, said, “We are thrilled to welcome Shiboprosad Mukherjee into the TECNO family. As a visionary filmmaker and a multi-faceted artist, Shiboprosad’s creativity and influence in the world of cinema align perfectly with our mission to push the boundaries of technology and design. This collaboration with TECNO symbolizes our ongoing commitment to provide AI-powered, transformative experiences that empower individuals.”
Reflecting on the collaboration, Shiboprosad Mukherjee shared, “I am truly excited to be associated with TECNO Mobile as the face of the brand. Arijit Talapatra is a very dear friend of mine, and an association with his brand feels personal and special. TECNO has not only been redefining the smartphone experience with its innovation and reliability but has also become a proud partner of my films, making this collaboration even more meaningful to me. I am genuinely looking forward to this journey together, as we share a common vision of inspiring and empowering people. Being part of TECNO’s story, both on and off-screen, is an honour, and I am eager to contribute to the brand’s growing legacy of trust, creativity, and technological excellence.”
Building on their shared vision, TECNO's next chapter will integrate Shiboprosad Mukherjee’s cinematic brilliance with the brand’s technological innovation. This collaboration aims to empower individuals to stay ahead of the curve by blending cinema, culture, and technology, unlocking a future full of limitless possibilities.
