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Making Tyres Matter: CEAT CMO Lakshmi Narayanan B

Lakshmi Narayanan B, Chief Marketing Officer, CEAT Limited, shares how the brand is building resonance through stories, cultural relevance and high-impact sports partnerships

When OOH Shows Up And Stands Out Too

Your Real Day Is A Real Workout: Hindustan Unilever’s Rajneet Kohli

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Why One Campaign Is Never Enough: Anupam Bansal on Liberty Shoes’ Long Game