Fire-Boltt has expanded into the smartphone segment with the launch of boltt, a new Made-in-India smartphone brand aimed at the affordable device market.
The upcoming portfolio will comprise both 4G and 5G smartphones across the Evo and Ace series. Designed for Indian consumers, the devices will focus on reliability, accessibility and everyday performance, marking Fire-Boltt's transition from a wearables-focused brand to a broader consumer technology company.
Manufactured in India, the boltt range reflects the company's commitment to local production while leveraging its understanding of the domestic market. Flipkart will support the nationwide rollout of the smartphones through its platform and other distribution channels.
Arnav Kishore, Founder & CEO, Boltt, said: “Over the years, millions of consumers have welcomed Fire-Boltt into their daily lives, helping us build one of India's largest connected consumer ecosystems. boltt is the next chapter in that journey. Smartphones sit at the heart of how people connect, create, learn, and aspire today, and we believe there is a significant opportunity for a homegrown brand that truly understands Indian consumers. With boltt, we are bringing together our consumer insights, technology expertise, and commitment to India to create smartphone experiences that are designed for the country and built for its future.”
Mukund Kedia, Senior Director, Flipkart, said: ‘‘Flipkart is deeply committed to make premium smartphone experiences accessible to every consumer across metros and non-metros. With Flipkart’s large distribution scale and reach, coupled with boltt’s portfolio of 4G and 5G devices designed for everyday realities, consumers across the country can now enjoy smartphones that combine durability, performance, and innovation.”
Further details, including product specifications and launch timelines, are expected to be announced in the coming weeks.
