Flipkart Ads has appointed Anand Ajantiwale as Senior Director. He announced the move through a LinkedIn post, where he outlined his mandate across new advertising growth initiatives at the company.
In his new role, Ajantiwale will lead areas including non-endemic advertising, off-site advertising, video commerce, agency partnerships and platform partnerships. He will also work with advertisers, agencies, creators and ecosystem partners to build scalable advertising solutions.
Sharing the update, Anand Ajantiwale, Senior Director, Flipkart Ads wrote, “Excited to share that I have joined Flipkart Ads. I will be spearheading new growth initiatives across non-endemic advertising, off-site advertising, video commerce, agency partnerships, and platform partnerships. The opportunity to build and scale newer advertising growth avenues at one of India’s largest consumer internet platforms is incredibly exciting.”
He further added, “Looking forward to partnering with advertisers, agencies, creators, and ecosystem partners to drive scalable advertising solutions that help unlock the next phase of growth for the business. Grateful for the opportunity and excited for the journey ahead.”
Ajantiwale brings over 17 years of experience in digital advertising, spanning video, retail media and ad platforms. Prior to joining Flipkart Ads, he spent nearly 10 years at Amazon, where he most recently served as Head of Customer Success, Media (Video) and Non-Endemic Advertising.
Earlier in his career, he worked with Yahoo and Komli Media in roles focused on agency partnerships and digital advertising growth.
