Flipkart, India’s homegrown e-commerce platform, has launched a new campaign, ‘AC Deals So Good, India Rahega Cool,’ combining humour and unbeatable offers to tackle the intense summer heat. Conceptualized by 22feet Tribal Worldwide, the campaign highlights relatable summer challenges, from sweltering heat to rising tempers, faced by Indian households. The films showcase everyday scenarios where the heat intensifies emotions, and simple cooling solutions provide much-needed relief.
One film captures a family's emotional turmoil as they learn about their son’s scholarship announcement. The heat makes the moment feel even more overwhelming. Another film takes a lighthearted approach with a husband explaining the long-term benefits of energy-efficient BLDC fans as a practical, wallet-friendly choice. The third one humorously depicts a couple’s vacation reveal going off track due to irritation caused by the soaring temperature. Each story highlights how cooling solutions like air conditioners, fans, and coolers offer respite from both heat and tension.
The campaign is tied to ‘Flipkart Cooling Days’ (March 26–31), which has products like air conditioners, energy-efficient fans and coolers offered at attractive prices. The aim is to make cooling solutions more accessible and affordable as India braces for the upcoming summer months.
Pratik Shetty, Head Marketing & Media, Flipkart, said, “At Flipkart, our focus with the ‘AC Deals So Good, India Rahega Cool’ campaign is on meeting real consumer needs with smart, value-driven solutions. As the summer heat intensifies, it not only causes physical discomfort but also affects people’s moods and daily routines. Through Flipkart Cooling Days, we aim to make affordable, energy-efficient cooling solutions more accessible to households across the country. Our curated selection of top brands, along with attractive exchange offers and flexible payment options, ensures a seamless, value-driven shopping experience that meets the evolving needs of Indian consumers.”
Vishnu Srivatsav, NCD, 22feet Tribal Worldwide, added, “It’s not just summer, it’s the season of irritation. We realised everyone is going to talk heat, but we felt there was another story we could tell. And when we realised we had a relatable message to give, we wanted to give it in the most exaggerated and fun way possible. It was great fun shooting it. And the Chalees Chor were awesome partners to work with.”
