Flipkart, India’s leading e-commerce platform, has launched a creative campaign to celebrate Valentine’s Day by embracing the joy in imperfections. The ‘Snore Campaign’ offers a unique interactive shopping experience, allowing customers to unlock special deals based on their partner's snoring patterns.
The campaign introduces a ‘Snore Calculator’ that listens to recorded snores and converts them into dynamic discounts. Users can record their partner's snores through the Flipkart app to claim exciting offers. This approach is designed to highlight how love can be found not only in grand gestures but in the ordinary, sometimes irritating, moments of daily life.
Flipkart’s advertising campaign portrays a humorous situation where a girlfriend is frustrated with her boyfriend’s loud snoring. In a twist, she begins recording the snores, uploading them to unlock Flipkart deals, demonstrating that love is about embracing imperfections.
“True love isn’t just about romance; it’s about finding joy in the imperfect moments, the daily routine, and even the annoying habits,” Flipkart shared.
Here’s how to unlock the ‘Snore’ deals:
- Choose an item from the Snore Store: https://snorestore.in/
- Record your partner’s snoring.
- Receive a coupon (Up to INR 3000) based on the snore's volume and frequency – the louder the snore, the better the deal.
The campaign uses AI and gamification to provide a fun, engaging way for customers to discover savings, offering a fresh twist on interactive commerce.
The Snore Campaign is a prime example of how brands are using experiential marketing and AI to create unique customer engagement.
