Flipkart is set to host the third edition of its flagship beauty and lifestyle event, Glam Up Fest 2025, on June 6th and 7th at NESCO, Goregaon, Mumbai. The two-day fest will bring together over 100 leading brands across skincare, grooming, and K-beauty, along with 6,000+ influencers and creators from across the country.
Glam Up Fest 2025 is designed as a high-energy platform for content, creativity, and commerce. The event will feature brand launches, celebrity-led sessions, live tutorials, and immersive brand zones catering to both beauty professionals and enthusiasts. With a strong focus on tech-led innovation, Flipkart is also set to showcase AI-powered skin diagnostics, Virtual Try-On tools, and Live Video Commerce—signaling the future of how consumers discover and shop for beauty.
Speaking about the event, Manjari Singhal, Head of Business, FMCG and General Merchandise at Flipkart, said, “With the third edition of India’s biggest beauty event, Glam Up Fest 2025, we are shaping how beauty is discovered, experienced, and shopped in India. This event reflects our vision to make beauty more accessible, engaging, and delightful through a blend of technology, trust, and aspiration.”
The expanded two-day format aims to drive stronger brand-consumer engagement, deeper storytelling, and personalized interactions across every touchpoint. The event is expected to draw significant attention from media, creators, and consumers alike—further cementing Flipkart’s growing dominance in the beauty segment.
The fest will culminate in an exclusive in-app Glam Up Sale from June 6 to June 10, offering limited-time offers, curated product drops, and special deals for Flipkart shoppers nationwide.
