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In anticipation of its highly anticipated Big Billion Days sale, Flipkart has introduced two engaging campaigns, 'Math of the Big Billion Days' and 'Big Billion Days Cover Up Coupon,' conceptualised by the DDB Mudra Group. These humorous advertisements highlight the Indian consumer’s enthusiasm for finding the best deals and maximising savings.
Pratik Shetty, Head - Marketing & Media, Flipkart, stated, “Flipkart’s Big Billion Days is all about celebrating the joy of finding great deals and savings. Campaigns like ‘Math of Big Billion Days’ and ‘Big Billion Days Cover Up’ are a fun take on the many effects and side effects of unlocking great deals on Flipkart.”
The first campaign, ‘Math of Big Billion Days,’ features a comedic scenario involving a family and an eccentric math professor, echoing the memorable teachers from school. The son enlists the professor to enlighten his father about the incredible savings available during the Big Billion Days. As the professor presents exaggerated scenarios, the father ultimately grasps the value of shopping during the event. The campaign also directs consumers to mathofbigbilliondays.com, where they can explore their potential savings.
Sourabh Dubey, Group Creative Director, DDB Mudra, explained, “Flipkart’s Big Billion Days needs no introduction. It’s already marked on people’s calendars, so we created ‘The Math of Big Billion Day’ as a quirky reminder. While the future-focused idea is absurdly humorous, it reinforces the message of significant savings.”
The second campaign, ‘Big Billion Days Cover Up Coupon,’ addresses a familiar dynamic in Indian households. It depicts the playful taunts often encountered after shopping, such as "Sale pe hai toh puri dukaan khareed loge kya?" (Just because it’s a sale, will you buy the entire store?). Flipkart’s solution is the "Big Billion Day Cover-Up Coupons," which are cleverly designed fake scratch-and-win cards that allow shoppers to feign winning everything they bought, helping them avoid any playful remarks from family members.
Gagandeep Bindra and Rahul Arcot, Group Creative Directors, DDB Mudra, remarked, “No Indian parent has ever seen a sale and said, go ahead, shop as much as you want. To help customers enjoy their shopping without the usual taunts, we’ve created Cover-up Coupons.”
These campaigns aim to enhance engagement and excitement around Flipkart’s Big Billion Days, celebrating the thrill of savings while adding a touch of humour.
