AdTech firm Frodoh has appointed Chirag Bhatia as National Sales Head. In this role, Chirag will lead the company’s national sales strategy, oversee client relationships, and support business expansion across India. The appointment comes as Frodoh works to broaden its market presence and develop its advertising solutions.
Chirag has more than 23 years of experience in digital media, AdTech and marketing technology. He has previously held senior roles at Channel Factory, DDB Mudra Group, Meta, Adobe, Yahoo, ibibo Group and The Times of India. His background includes work in digital advertising, programme-matic and performance marketing, account management and partner ecosystem development. He has led teams and managed sales operations for brands including Toyota, TTK Prestige, Infosys, Flipkart Ads and HDFC Mutual Funds.
Speaking on the appointment, Russhabh R Thakkar, Founder and CEO, Frodoh, said, “We are thrilled to welcome Chirag Bhatia to Frodoh team. His deep understanding of sales operations and his track record in scaling business make him an ideal fit as we continue to grow and innovate. With his appointment, we aim to strengthen our client partnerships, expand our footprint, and create more value for stakeholders across India.”
Chirag Bhatia, National Sales Head, Frodoh, said, “Joining Frodoh at this pivotal stage is both exciting and inspiring. The company’s vision to revolutionize the CTV industry aligns perfectly with my passion for building high-performing teams and driving strategic growth. I look forward to contributing to Frodoh’s journey, fostering meaningful client relationships, and delivering impactful results across the nation.”
His appointment takes effect immediately.
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