Specta Quartz Surfaces has partnered with actor Jim Sarbh for a campaign that puts quartz centre stage, drawing a link between its role in precision watchmaking and contemporary surfaces.
Through a voice-over-led film, Sarbh takes viewers through the material’s presence across two seemingly different worlds—time and space. The campaign uses this connection to explore quartz beyond its familiar association with watches, positioning it around precision, performance and enduring design.
The campaign also aims to build awareness around the word 'quartz' while strengthening Specta’s association with the material. By tapping into the ongoing cultural conversation around watchmaking, the brand turns a familiar reference point into an opportunity for category education.
“Quartz is a word people encounter often, but rarely pause to understand. Our ambition was to turn that familiarity into curiosity—and that curiosity into recognition for Specta. With Jim Sarbh leading the narrative, we have connected precision in timekeeping with precision in surface-making in a way that feels contemporary, memorable and culturally relevant,” said Afshaad Kelawaala, Executive Vice President - Integrated Solutions at Schbang.
The campaign seeks to make the material more accessible to consumers while shifting quartz from simply a familiar word to a material worth understanding.
