Specta Quartz Surfaces has unveiled the latest chapter of its ‘Stories Cast in Stone’ campaign, featuring chef Vikas Khanna and introducing the brand’s new Krest Collection.
The campaign focuses on Khanna’s journey from humble beginnings to becoming a globally recognised chef, tracing his passion for Indian cuisine and his ambition to take its flavours to audiences worldwide. The film draws a parallel between his approach to culinary craft and Specta’s pursuit of innovation in engineered quartz.
Khanna also puts the first slab from the Krest Collection to the test in the campaign film. Powered by Kreos technology, which Specta is pioneering in India, the collection is available in a 12 mm format and is designed for contemporary residential and commercial spaces.
Commenting on the collaboration, Ankit Jain, Founder, Specta Quartz Surfaces, said, “Vikas Khanna’s journey is exactly the kind of story that Stories Cast in Stone was created to celebrate. His rise from humble beginnings to becoming a Michelin Star Chef representing Indian culinary excellence on the global stage is a story of the pursuit of excellence. Making him the face of our campaign to introduce the Krest Collection creates a meaningful connection between his approach to his craft and our own pursuit of innovation in quartz surfaces. With Krest, we are continuing to explore what technology can enable in engineered quartz while bringing new possibilities to the Indian market.”
The latest film follows previous chapters featuring Masaba Gupta, Ranveer Brar, Joseph Radhik and Sudarsan Pattnaik.
