LT Foods Ltd, a global FMCG company in the consumer food space, has announced the onboarding of chef, author and television personality Ranveer Brar as brand ambassador. Marking the beginning of this association, LT Foods has launched a new campaign featuring him, for its DAAWAT® Delight Basmati.
The campaign film, conceptualised by BBDO India, brings alive the warmth of everyday dining through Brar’s signature storytelling style. Set in a restaurant, the film shifts the spotlight to the often-overlooked hero of the meal—rice—celebrating its role in elevating the flavour of every dish.
The campaign is being rolled out across television, digital and social media platforms.
Commenting on the announcement, Ritesh Arora, CEO – India Business & Far East, LT Foods Ltd said, “We are delighted to welcome Chef Ranveer Brar to the LT Foods family. His culinary expertise and deep appreciation for India's rich food heritage make him the natural fit for the brand DAAWAT®, reflecting a shared commitment to culinary excellence. At LT Foods, we are committed to driving innovation that enhances everyday food experiences while further strengthening DAAWAT®'s position in the premium basmati category. DAAWAT® Delight, with its Superior Flavour Absorption Technology, reflects our continued focus on meaningful product innovation. Together, we look forward to inspiring consumers, celebrating authentic Indian cuisine.”
Sharing more about the association, Brar said, “Throughout my journey, I’ve tried to tell stories through food, and Basmati has been at the heart of so many of them. Every food has the ability to bring people together across cultures and cuisines. That’s what makes this association with LT Foods’ flagship brand DAAWAT® meaningful for me. It’s not simply about representing a brand. It’s about celebrating an ingredient that has shaped our food traditions for generations while inspiring new experiences at the table.”
