One8 has announced a collaboration with designer and entrepreneur Masaba Gupta, making her the first Indian designer to partner with the brand.
Founded by Virat Kohli, One8 said the association marks a significant milestone as it looks to strengthen its presence at the intersection of sport, fashion and culture.
As part of the collaboration, Gupta will feature in a campaign showcasing One8’s footwear and accessories. The campaign aims to reflect the values of confidence, individuality and ambition that both the designer and the brand are associated with.
Gupta has built a career spanning fashion, beauty, entertainment and entrepreneurship. Earlier this year, she represented India as the only Indian designer at the RLC Fashion Summit in Milan and was also honoured at the Forbes India W-Power 2026: Frames of Influence event.
Commenting on the collaboration, Designer Masaba Gupta said, “I’ve always been drawn to brands that have a clear point of view, and One8 is one of them. It’s built on ambition, discipline and the belief that you can keep pushing boundaries, values that resonate deeply with me. I’m excited to join the One8 family and be part of a brand that is shaping a new chapter for Indian sportswear and culture.”
One8 said Gupta’s addition to the brand family reflects its ambition to work with individuals who have built distinctive identities and continue to influence contemporary culture in India. The brand added that the partnership reinforces its vision of celebrating people who challenge convention and pursue excellence in their respective fields.
Founded on the principles of performance, discipline and purposeful design, One8 operates across sportswear, apparel, footwear and accessories. The brand is currently focused on its next phase of growth under Agilitas, with plans to strengthen its position in the sportswear and lifestyle segment.
