Men’s fashion brand SNITCH has unveiled a new campaign film highlighting its latest collaboration with Indian cricketer Mohammed Siraj. The campaign is centred on the ‘SEVEN:THREE’ collection—a streetwear-inspired drop built around the idea that success is earned through hard work, resilience, discipline and self-belief.
The film follows Siraj reflecting on his journey—from his humble beginnings to representing India on the world stage.
It opens with Siraj sitting alone amidst background voices questioning the possibility of him making it to the Indian cricket team. As the narrative unfolds, he reflects on growing up in a modest household, with his father driving an auto-rickshaw, his mother working in people’s homes, and his brother focusing on studies to support the family’s future, while he himself was often seen as the carefree one in the family.
The film, anchored around the thought ‘you don’t get what you wish for, you get what you work for’, further traces Siraj’s unconventional journey in the cricketing world.
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Sharing more about the collaboration, Siraj said, “This collection reflects a mindset I strongly connect with—nothing comes easy, and every achievement is earned through hard work and belief in yourself. A big part of my journey has been believing in my own strength, especially during the toughest phases. Discipline, hard work, resilience, and self-belief are what shaped me, and I wanted SEVEN:THREE to reflect that same spirit for everyone working hard to build their dreams.”
Designed for a generation driven by ambition and individuality, the collection captures both the energy of sport and the attitude of contemporary street culture.
Commenting on the launch, Chetan Siyal, Chief Marketing Officer, SNITCH said, “With SEVEN:THREE, we wanted to tell a story that goes beyond fashion. Siraj’s journey represents resilience, hunger and self-belief—values that strongly connect with today’s generation. The campaign film captures that raw emotion and honesty, while the collection translates the same mindset into fashion that feels bold, expressive, and culturally relevant.”
