Furniture and lifestyle brand Furlenco has released its latest campaign, ‘Feel at Home’, positioning rental furniture as a long-term part of modern living. The campaign features actors Abhay Deol and Isha Talwar.
The brand film, developed by Very Multimedia Solution Pvt. Limited and directed by Rawshark Films, follows the journey of a home through various life stages. The narrative begins with Isha Talwar moving into her first home, accompanied by furniture from Furlenco and a pet dog. The storyline progresses through key life events, including a proposal, pregnancy, and the growth of a family, with Abhay Deol joining the narrative. It concludes with the couple’s daughter bringing home a new pet.
The film uses an original song in place of a traditional voiceover to guide the narrative.
Keyur Zaveri, Chief Design Officer and Head of Brand, Furlenco, said, “We wanted the film to capture the warmth of everyday life, from little joys to bigger milestones. Abhay and Isha bring relatable charm and chemistry that beautifully reflect Furlenco’s role in evolving with families and celebrating each chapter of their journey.”
Abhay Deol said, “It’s a story that reminds the smallest moments, laughter on the couch or welcoming a pet, are what truly make a house feel like home. I’m glad to bring Furlenco’s message to life.”
Isha Talwar added, "The Furlenco campaign made me reflect on how homes grow with us. Some pieces of my furniture carry stories, comfort, and a sense of belonging. It’s a reminder that the magic of home is in the memories we create, not just the walls around us.”
Vipul Thakkar and Aloke Shetty, founders of Very Multimedia Solution and Rawshark Films respectively, stated, “This was a project close to our hearts. Conceptualizing and telling a story that feels real, warm, and universal was truly special.”
Furlenco continues to offer flexible furniture rental options with a focus on convenience and sustainability. The ‘Feel at Home’ campaign is being promoted across digital, social media, and outdoor platforms.
