Furlenco has announced the launch of a new campaign, titled 'Drop Dead. Gorgeous.', which is centred on how women unwind, relax, refresh and reconnect with themselves at the end of every day.
The campaign, conceptualised by the brand’s internal team and created by Zero Rules Filmhouse, features three digital films.
The films follow women from different worlds—a chef, a tech founder and a finance professional who is also an athlete—each arriving home to her own version of the same ritual. The films show the quiet moment of self-reflection that only home allows, and the unapologetic joy of switching off completely.
Commenting on the campaign, Keyur Zaveri, Chief Design Officer and Head of Brand, Furlenco said, "With 'Drop Dead. Gorgeous.', we wanted to celebrate that feeling women get when they finally walk back into their own space after a demanding day, still gorgeous, even with their guard completely down. Comfort begins with creating spaces where people can truly be themselves."
Roohi Dixit, Ziba Bhagwagar and Preetha Jayaraman, the Director and DOP team from Zero Rules Filmhouse added, "The most powerful stories come from small, everyday moments. We wanted to capture that transition—from the many roles women play through the day to the moment they finally allow themselves to relax in a way that feels visually fresh but stays authentic and intimate."
