Uber India has launched a new campaign featuring cricketers Gautam Gambhir and Ravichandran Ashwin. Known for their serious public personas, the two appear in a lighter context as they are shown using Uber’s services.
The campaign includes a series of short films and digital content promoting Uber Auto, Bike, and Car services. It focuses on everyday commuting issues and positions Uber as a transport option aimed at reducing the stress of urban travel.
By showing Gambhir and Ashwin in upbeat moods during their rides, the films aim to contrast typical commuting challenges with a smoother experience.
Ameya Velankar, Head of Marketing, Uber India South Asia, said, “We wanted to bring a fresh, fun lens to Uber’s role in removing everyday travel struggles. With the unexpected duo of Gambhir and Ashwin, we’ve created a light-hearted take on how Uber makes rides not just reliable and affordable, but also mood uplifting. Our aim is to be the go-to brand for young Indian aspirers, one that connects function with feeling and nudges even non-users to try Uber for the first time.”
The campaign is being released in multiple regional languages and will be visible across television, digital and social media platforms, as well as outdoor media. It draws on local humour and everyday commuting experiences to connect with audiences across different regions.
Uber currently provides transport options including two-, three- and four-wheeled vehicles, in addition to buses and mass transit services.
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