Godrej Consumer Products Ltd (GCPL) has released a digital film to mark the International Day of Persons with Disabilities on 3 December, highlighting the experiences and work of employees with disabilities across its operations. The film features employees at GCPL’s accessible greenfield manufacturing facility in Tamil Nadu and reflects the company’s approach to disability inclusion within its workforce.
The film shows scenes from the shop floor, including employees collaborating, using accessible workstations, and communicating in Indian Sign Language (ISL). It also outlines GCPL’s efforts to support mixed-ability teams and create working environments that enable broader participation.
Sudhir Sitapati, MD & CEO, Godrej Consumer Products Ltd (GCPL) said, “We’ve made a lot of strides over the last few years in increasing PwD employment within GCPL. We now need to take our initiatives outside our gates, and we are taking small steps there—for example, the consumer sensory panel with PwD and collaborations with organisations that work with PwDs. People with disabilities and other sections make up a large part of India, and they are important consumer cohorts. And, consumer goods companies need to design products for people with disabilities and other sections of society.”
Vaibhav Ram, Global Head - HR, Godrej Consumer Products (GCPL), said, “At a time when disability employment in India remains far below its potential, GCPL is working to drive meaningful systemic change. GCPL has approximately 1% representation of PwD in our permanent workforce today and continues to actively expand inclusion across roles and locations. Disability inclusion is not a choice but a necessity for any organisation. Our new digital film reinforces this commitment by spotlighting our initiatives and conveying the larger message of what true on-ground inclusion looks like.”
He added that GCPL has recently partnered with Atypical Advantage and Integrative Solutions to launch the ‘Work That Includes’ Toolkit, intended to support organisations beginning their disability inclusion efforts.
The film forms part of GCPL’s broader work to increase representation across PwDs, women, LGBTQIA+ communities and other underrepresented groups. The company has undertaken measures in its factories, including job mapping, infrastructure changes, ISL resources and technical training.
GCPL’s manufacturing units in Malanpur, Madhya Pradesh, and Chengalpattu, Tamil Nadu have been developed to provide accessible and inclusive working environments. The company states that its focus on workplace design, hiring, skills development, product development and community engagement will continue as part of its long-term inclusion strategy.
The film ends with a message emphasising that inclusion is an ongoing process within the organisation.
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