Godrej Industries Group has unveiled a new corporate brand film, which highlights its refreshed purpose and brand identity launched earlier this year.
Titled ‘At Godrej Industries, we craft’, the film has been produced by Zoya Akhtar of Tiger Telly and directed by Aakash Bhatia of LoudMouth Film.
The film was shot across the company’s offices, farms, factories and construction sites. It captures the people, processes and ideas behind its businesses.
Commenting on the launch, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Industries said, “Earlier this year, we introduced our purpose, ‘Crafting tomorrow since 1897’, as an articulation of what has connected our businesses for over a century. This film brings that purpose to life through the people, ideas and ambition that shape our Group every day. As a Group that has continued to build and evolve for more than a hundred years, we believe values and performance, innovation and responsibility, must go hand in hand as we look to remain relevant for the next hundred.”
Sharing more about the film, Zoya Akhtar, Producer, Tiger Telly said, “Godrej, for me, is an inheritance. You cannot have grown up in India and not had Godrej in your life. It was only when I began working on this project that I understood the diversity, range and scale of everything Godrej Industries Group does. The film became a way of discovering that world and the shared spirit that connects it.”
Aakash Bhatia, Director, LoudMouth Film added, “The things you see, the things you don't see; the things you notice or you don't; and things you only feel when you observe—Godrej Industries Group exists in all of the above. My vision was to bring to life all of that and everything the Group stands for, while keeping people at the heart of the story. The journey of turning the tangible and intangible, the ambition and experiences into the ideas, screenplay and visuals for the film was the most exciting part.”
The film is now live across Godrej Industries Group’s digital platforms.
