Oteria, a gender-neutral skincare brand from Rivpra Formulations, has launched a new brand film titled ‘Skin In Every Light’.
The film centres on a modern woman balancing work, relationships and personal time, while positioning self-care as an integral part of daily life. Built around everyday moments, it shows how personal care routines fit into busy schedules, from preparing for work to spending time with family.
Through multiple scenarios, the narrative reflects evolving consumer priorities around balancing ambition, relationships and self-care, while reinforcing the idea of skincare as a consistent, everyday practice.
Commenting on the launch, Vibhor Rastogi, Director, Rivpra Formulations and Oteria said, “At Oteria, we believe self-care is an essential part of everyday living. Through this brand film, we wanted to capture relatable moments from modern lifestyles where personal care naturally fits into busy routines, relationships, and daily responsibilities. The campaign reflects our vision of making self-care simple, thoughtful, and seamlessly integrated into the lives of today’s consumers.”
The film also integrates the brand’s products, including lip balms and under-eye cream, within these everyday routines. It aligns with Oteria’s focus on skin awareness and circadian rhythm-based skincare, encouraging users to align routines with natural body cycles.
The newly launched lip balm range, priced between Rs 499 and Rs 799, is available in variants such as strawberry, chocolate and vanilla. The campaign is live across the brand’s digital platforms, including Instagram and YouTube.
