TTK Healthcare’s home care brand Good Home has launched a new campaign ‘Bathroom Nahi, Freshroom’ aimed at repositioning bathrooms as spaces that spell freshness, luxury, and sophistication.
Bathrooms have long been considered purely functional spaces, often overlooked in terms of aesthetics and ambiance. Conceptualised by Curry Nation, the ‘Bathroom Nahi, Freshroom’ campaign challenges this mindset by emphasizing how Good Home Aroma - the brand’s premium range of air fresheners - are designed to transform bathrooms into inviting and rejuvenating spaces that feel as good as they smell.
The TVC showcases how a simple shift in perception, powered by the right fragrance, can elevate an ordinary bathroom into a ‘Freshroom’ - a space of calm and relaxation. The film will be rolled out across mainline and digital channels in 7 regional languages.
Commenting on the campaign, Saket Govind, AGM Marketing, TTK Healthcare, said “Most air fresheners in the market offer nothing unique in terms of fragrance or promise. With ‘Bathroom Nahi, Freshroom,’ we are not just introducing a superior product - we are transforming consumer perception. Good Home Aroma is designed to go beyond basic odor control and reassure customers that with our products, bathrooms will smell so good, they’ll be called Freshrooms!”
Nagessh Pannaswami, Founder, Curry Nation commented, “It has been a delight working with Team Good Home. It was the synchronisation of our energies and passion to bring to life an out of the box campaign which transforms the industry. With the ‘Bathroom Nahi, Freshroom’ campaign, Good Home is not just redefining air care; it’s changing the way we think about our everyday spaces.”
