Greenlam Industries has unveiled a Diwali film to celebrate the festival of lights with the message, “Diwali always finds its way. To your homes. To your hearts.”
Conceptualised by Dentsu Creative Webchutney, directed by Kshiteej Dua and produced by Mac Productions, the film encapsulates the joy, togetherness, and warmth that Diwali brings. It follows the story of a young couple whose quiet Diwali morning is transformed by a simple gesture from their elderly neighbour, sparking a conversation about what the festival truly means.
The film shows how traditions and emotions are carried forward, with the older generation inspiring the younger to keep the festival’s spirit alive with the same warmth and energy.
Speaking on the launch of the film, Parul Mittal, Director, Greenlam Industries, said, “At Greenlam, we believe that Diwali is not just a festival, but a celebration of bonds, love, and shared joy. Through this film, we wanted to share a message that resonates universally that no matter the circumstances, the light of Diwali always finds its way. It has the power to bring warmth, hope, and joy into our lives, and that is the essence we wish to celebrate with everyone this festive season.”
Commenting on the campaign, Surjo Dutt, CCO Dentsu Creative Webchutney, said, “We discovered a fundamental truth about modern youth and, using Greenlam's role in their homes, transformed it into a heartwarming, feel-good story about a new-age couple celebrating the joy of their own space this Diwali.”
Ujjwal Anand, Managing Partner, Dentsu Creative Webchutney, added, “This film is an ode to the way culture transforms with each generation. We wanted to tell a story that feels authentic to today’s youth, who may resist or reinterpret traditions, yet inevitably rediscover their joy when family, friends, and festivities come together. At Dentsu, we believe in crafting stories that resonate with societal truths and spark emotion and this film is a true reflection of that.”
