YouTube has officially announced the appointment of Gunjan Soni as the Country Managing Director for India. With a career spanning over two decades in business leadership, technology, marketing, and e-commerce, Soni will now be responsible for steering YouTube’s expansion and innovation strategies across the Indian market.
Gautam Anand, Vice President, YouTube APAC, welcomed the new appointment, saying, "YouTube's journey in India continues to be vibrant and dynamic, representing a country filled with immense creative energy and potential. I am excited to welcome Gunjan, a seasoned leader to guide our next phase of growth. Gunjan’s deep understanding of the creator economy and India's video commerce landscape, combined with her leadership, will enable us to accelerate creator growth, unlock new opportunities, engage users, and contribute meaningfully to India's digital journey."
Prior to joining YouTube, Soni was based in Singapore where she served for six years as Group CEO of ZALORA. During her tenure, she led the introduction of new categories and innovative business models, enhanced the customer experience with personalisation, and implemented a successful loyalty programme.
In addition to her international experience, Soni brings a wealth of knowledge from the Indian media and marketing space. She previously held senior roles including Executive Vice President at Star India, Chief Marketing Officer at Myntra, and was a Partner at McKinsey in the Consumer and Marketing practice. She is also a board member at CBRE Group, a Fortune 500 company.
Commenting on her new role, Gunjan Soni said, "I am both humbled and thrilled to join this dynamic team and lead a platform that has long supported the powerhouse of talent that is the Indian creator economy," she said. "Witnessing how YouTube empowers creators and connects communities across India is truly inspiring. I'm particularly excited about building on this foundation, fostering innovation, and further enhancing the platform's role in helping creators unlock new storytelling opportunities and reach audiences globally. I am excited to work with and support our incredible partners across the ecosystem," she added.
Her appointment signals YouTube’s continued investment in India’s rapidly growing digital content landscape and its commitment to supporting creators and users alike.
