Integrated digital agency Hashtag Orange has secured the digital marketing mandate for Aparna Venster and Okotech, two flagship UPVC brands under Aparna Enterprises, a leading name in India’s construction industry with a legacy of over three decades.
This strategic partnership will see Hashtag Orange drive end-to-end digital initiatives, including social media strategy, SEO, and performance marketing aimed at strengthening the national presence of these Hyderabad-based brands.
Commenting on the partnership, Sannareddy Aparna Reddy, Whole-time Director, Aparna Enterprise, said, “As we gear up for our next phase of growth, it is crucial to find a digital partner who understands both the category and the consumer mindset. We’re confident that Hashtag Orange’s strategic approach will help us reach new milestones.”
Mukesh Vij, Founder, Hashtag Orange, added, “We’re excited to partner with Aparna Enterprises to scale two of their marquee brands. Our focus will be on building a compelling digital narrative that matches the innovation and quality these brands represent.”
Alka Vij, Director, Hashtag Orange, said, “Aparna Venster and Okotech are already leaders in their segment in the South. Our goal is to amplify that success at a national level with insight-led, performance-driven campaigns.”
