In ‘Keep Walking's’ latest expression Johnnie Walker Luxe Blended Water has launched ‘The Walker’s List’, an avant garde cultural platform bringing together changemakers, creators and innovators all toward creating a movement that embraces the spirit of progress.
‘The Walkers List’ brings together a collective of celebrated individuals who challenge norms, reimagine possibilities, and leave a lasting imprint on their communities and the culture at large. It’ seeks to inspire purposeful action through collaboration, providing a stage for those who represent the virtue of never standing still.
The platform, in its inaugural edition, is supporting a collective of creative disruptors and collaborators that redefine boundaries and progress in the fields of art, dance, music, and fashion, like 'Paizār-e-Pashm by Babar Afzal × Aprajita Toor', cashmere pashmina craftsmanship meets culturally inspired yet modern footwear designs. 'Dhwani by Shilo Shiv Suleman × Colleena Shakti', an immersive art installation that brings together handcrafted metalwork and responsive movement to create a living expression of ‘keep walking’, 'The Planet Song by Ricky Kej × Rashmeet Kaur', a powerful sonic exploration advocating for sustainability and social change through genre-defying track by a Grammy award winning artist and an innovator on traditional folk music forms from India and The Walkers Jersey by Virat Kohli x Saina Nehwal, that transcends sports to champion equality and progress.
With these new creations, The Walkers List aims for a cultural shift, inviting audiences to discover how purpose-driven collaborations and creativity are shaping the future.
“Johnnie Walker Blended Luxe Water believes progress is never a solo journey. The Walkers List was created to champion individuals who are challenging conventions and shaping the future through creativity and community impact," said Ruchira Jaitly, Chief Marketing Officer, Diageo India (USL). “With this initiative, we bring the Keep Walking narrative to life — not just through words, but through impactful, positive action.”
