Havas CX India Appoints Amandeep Singh Kochar as EVP – Experience Strategy & Martech Head

Havas CX India, the customer experience vertical of Havas India, has appointed Amandeep Singh Kochar as Executive Vice President – Experience Strategy & Martech Head.

Based in Gurugram, Kochar will report to Manas Lahiri, Chief Growth Officer, Havas India, who is also overseeing Havas CX India operations. He will work closely with leadership teams across Havas India to position Havas CX as a central component of client engagements.

As part of his mandate, Kochar will focus on building future-ready customer experience and martech capabilities, including CRM and data analytics, while strengthening the network’s go-to-market strategy and integration across agencies within the Havas India network.

David Shulman, Global CEO, Havas CX said, “I’m thrilled to welcome Amandeep to the Havas CX team. In today’s landscape, brands are increasingly recognizing the importance of uniting communications and experience. Amandeep’s leadership will empower our clients to gain deeper insights into customer needs and develop experiences that deliver on the promises brands communicate.”

Manas Lahiri, Chief Growth Officer, Havas India, added, “Across markets, customer experience is emerging as the core driver of brand relationships, loyalty and long-term value, and today sits at the center of every client conversation. As brands navigate an increasingly complex marketplace, CX has become the lens through which strategy, creativity, data and technology must converge. Amandeep brings a rare blend of strategic depth, martech expertise, and regional leadership experience. His proven ability to build CX capabilities and drive growth will be critical as we further scale our CX strategy and GTM practice, deepen integration across Havas, and unlock new growth opportunities.”

Amandeep Singh Kochar, EVP – Experience Strategy & Martech Head, Havas CX India said, “Havas India has emerged as one of the most progressive integrated networks today, with a powerful blend of creativity, data and media. Havas CX India is at an exciting inflection point where these capabilities are coming together with technology to deliver real business outcomes. There is no better place to build the future of CX, and I’m looking forward to partnering with Manas and the wider Havas teams to create scalable CX and martech solutions that deliver seamless, impactful consumer journeys.”

Kochar brings over 15 years of experience across India and Southeast Asia, working with enterprise brands to align brand strategy, customer experience and marketing technology for measurable business outcomes. His expertise spans first-party data programmes, personalisation at scale, CRM, martech orchestration, marketing effectiveness and transformation.

Most recently, he was with VML, where he helped build CX and commerce capabilities across India and Southeast Asia, working on regional mandates from Thailand and Malaysia. Over the past year, he also pursued an entrepreneurial consulting role focused on Bharat-first customers and brands.

His portfolio includes work for Ford, Colgate, Mahindra, Hindustan Unilever, PepsiCo and BAT, with CX case studies across brands such as Ford, IDFC and Colgate.
Kochar is also an active contributor to industry thought leadership, having authored reports for platforms including WARC, and publishes a biweekly newsletter, Marketing Mediator, on LinkedIn and Substack. He holds an MBA in Marketing and Strategy and is a computer engineer by training.