Havas Media Network India has appointed Tabassum Modi as Chief Content Officer and Head of Havas Play India, the network’s specialised division focused on content, entertainment, sports and social solutions.
Based in Mumbai, Modi will report to Mohit Joshi, CEO, Havas Media Network India, and oversee the four key verticals under Havas Play India. She will also work closely with leadership teams across the network as the company looks to strengthen its culture-led offerings and integrated brand solutions.
As part of the structure, Prachi Narayan will continue to lead the Content & Entertainment practice, while Uditvanu Das will head Sports. Kapil Nair will continue to drive the Social vertical, Shruti Rajkumar will lead Growth and Partnerships, and Debojit Banerjee will oversee Sales, supported by an expanding regional team.
Commenting on the appointment, Mohit Joshi, Chief Executive Officer, Havas Media Network India said, “We’re thrilled to welcome Tabassum to the Havas Media Network India family. Havas Play is at a particularly exciting inflection point as we continue to expand our footprint across sports, entertainment, culture, and content through new partnerships, capabilities, and experiences. Guided by our new business vision – ‘Growth, Powered by Desire’, Tabassum’s unparalleled experience in content strategy and P&L management will be instrumental in strengthening our expertise further. Her proven ability to scale businesses across the entertainment and digital ecosystem will accelerate our ambition to craft desirability for brands through culture-led, high-impact experiences. With the introduction of this new, future-ready leadership structure, we’re building a strong, integrated team that positions Havas Play for its next phase of accelerated growth and innovation. Tabassum’s vision aligns perfectly with where Havas Play is headed and the kind of standout solutions we aim to deliver for our clients. I thank Uday for laying a strong, growth-ready foundation during the interim period that has set Havas Play up for this next chapter of growth.”
On taking up the role, Tabassum Modi said, “I’m thrilled to join Havas Play India and contribute to a team known for its creative prowess, innovative IPs, and strategic depth. Havas Play’s position at the intersection of sport, entertainment, content, community and culture offers exactly the kind of platform needed to push the boundaries of truly engaging brand experiences. For me, what is particularly exciting is the integrated Havas Village model that brings together all expertise seamlessly to foster collaboration and create integrated business solutions with real impact. The opportunity to harness this collective ambition to drive growth is incredibly exciting, and I look forward to working with the talented team at Havas Play India, to create work that is both effective and enduring for our clients.”
Modi joins Havas Media Network India from Omnicom Media Group and brings more than two decades of experience across media, entertainment, education and digital businesses. Over the course of her career, she has led content-driven businesses, managed large-scale P&Ls, built IP-led revenue models and forged strategic partnerships across OTT, branded content and institutional platforms.
