Havmor Ice Cream, a part of LOTTE Wellfood Co. Ltd and one of India’s most beloved ice cream brands, has teamed up with Swiggy Instamart, India’s leading quick-commerce platform, to offer an exciting new way to celebrate Holi. The two brands have launched a limited-edition Thandai Ice Cream family pack, available exclusively on Swiggy Instamart. This new offering makes it easier than ever to enjoy the traditional Holi flavour in a creamy, shareable format, delivered straight to customers' doorsteps.
Thandai, a drink long associated with Holi celebrations, has been reimagined by Havmor into a rich, indulgent ice cream. The family-sized pack is designed to share the festive joy with loved ones and adds a refreshing twist for the arrival of summer. By launching the product exclusively on Swiggy Instamart, the collaboration aims to tap into the growing trend of quick commerce, bringing the festive treat straight to consumers in just minutes.
"With Holi and rising temperatures, we wanted to offer a refreshing take on festive flavors," said Mr. Rishabh Verma, Vice President Marketing, Havmor Ice Cream. "We believe in continuous innovation and bringing new experiences to delight our consumers. We are strategically launching Thandai Ice Cream at the onset of summer, leveraging the season’s beginning to create a strong brand presence. Partnering with Swiggy Instamart further allows us to bring this festive indulgence to consumers quickly and conveniently. The collaboration leverages Swiggy Instamart's extensive network to reach millions, offering them an innovative way to enjoy traditional flavors, ensuring they never miss a moment of celebration and joy."
Hari Kumar G, Chief Business Officer at Swiggy Instamart, also shared his excitement: "The festive season is a time when we focus on offering a highly relevant selection of products to our customers, as they turn to us for all their festive needs. We’re excited to bring the unique and innovative Havmor Thandai Ice Cream only on Swiggy Instamart, allowing customers of all ages to enjoy it without any hassle. As everyone gears up for the celebrations, we’re thrilled to make their festive treats more accessible and convenient than ever before."
The Havmor Thandai Ice Cream family pack – Holi Special Edition is available on Swiggy Instamart starting 11th March, just in time for the Holi festivities.
