HDFC Securities has appointed Vipul Nirwani as its Head of Digital Products, as the company looks to strengthen its digital capabilities and enhance customer-led investment experiences across its platforms.
In his new role, Nirwani will be responsible for driving the strategy, design and delivery of the company's digital platforms spanning trading, investment and backend systems. He will also oversee the digital product roadmap across various investment offerings, including equities, derivatives, commodities, IPOs, mutual funds and fixed-income products.
Nirwani brings over 13 years of experience across capital markets, e-commerce and business consulting. Prior to joining HDFC Securities, he led the digital team for broking and distribution at Motilal Oswal Financial Services. He has also worked with organisations such as McKinsey & Company and Amazon Food, where he was involved in product development, digital strategy, customer experience and technology-led growth initiatives.
Commenting on the appointment, Dhiraj Relli, Managing Director and CEO, HDFC Securities, said, “We are delighted to welcome Vipul as our Head of Digital Products. At HDFC Securities, he will drive the strategy, design, and delivery of our digital platforms across trading (web/mobile), investment platforms, and backend systems. Vipul will define our digital product roadmap aligned with our business goals, customer needs, and regulatory frameworks, while identifying new opportunities across equity, derivatives, commodities, IPOs, mutual funds, and fixed income. He will lead the end-to-end product lifecycle, collaborate with cross-functional teams to deliver robust and scalable solutions, drive UX/UI excellence, build a high-performing product team, foster innovation and data-driven decision-making, and ensure platform security, scalability, and full regulatory compliance.”
Sharing his thoughts on the new role, Vipul Nirwani, Head of Digital Products, HDFC Securities said, “I am excited to join HDFC Securities, a brand with a strong legacy and a clear focus on technology-driven innovation. I look forward to working with the team to build digital products that are intuitive, scalable and designed around customer needs, while contributing to the company’s growth ambitions.”
An IIT Delhi graduate with an MBA from IIM Calcutta, Nirwani joins HDFC Securities at a time when the company continues to invest in digital-first investment solutions through platforms such as InvestRight and HDFC Sky.
