Hell Energy Drink has launched its new zero-sugar energy drink range, Hell Zero, in India and appointed Indian cricketer Renuka Singh Thakur as the face of the brand.
The launch marks a significant expansion of the company’s portfolio as it targets consumers seeking sugar-free alternatives without compromising on taste. Hell Zero enters the market with a White Peach variant, while a Hell Zero Classic variant is set to be introduced at a later date.
Renuka Singh Thakur unveiled the new product, which will feature in upcoming marketing campaigns and brand initiatives aimed at strengthening the brand’s connection with sports enthusiasts and consumers nationwide.
Speaking on the launch, Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED, said, “The launch of our Zero variant is a strategic milestone as we continue to strengthen our portfolio in India in line with the growing demand for better alternatives among consumers. At the same time, we are delighted to welcome Renuka Singh Thakur as the face of HELL ENERGY DRINK in India. Her commitment to excellence and performance perfectly aligns with our brand ethos, making this association both relevant and impactful.”
Sharing her thoughts on the partnership, Renuka Singh Thakur said, “I am excited to partner with HELL ENERGY DRINK. As a professional cricketer, maintaining focus and consistency is essential, and it’s great to be associated with a brand that resonates with that mindset. The Zero Sugar variant is a great addition for consumers looking for premium taste without compromise.”
Hell Zero White Peach will initially be available exclusively through Blinkit, with the brand positioning the range as part of its broader strategy to drive innovation and consumer-centric growth in India.
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