Hilton has hosted its first immersive Brand Showcase in India, held at the Hilton Bengaluru Embassy Manyata Business Park. The event featured ten of Hilton’s 24 global brands and introduced its future expansion strategy in the country.
The company announced plans to double its footprint in India over the next five years and unveiled new developments, including the first LXR Hotels & Resorts in Bengaluru and luxury entries in Jaipur under the Waldorf Astoria, Conrad, and Signia brands.
Chris Nassetta, president & CEO, Hilton, said, “India is a critical part of Hilton’s global growth strategy. As one of the world’s largest and most dynamic markets, it represents a major opportunity across brand segments – from luxury to premium economy. Our Brand Showcase represents our intention to scale rapidly, deepen relationships with our existing owners and new partners, and deliver exceptional stays for travelers across India. Hilton is on an ambitious growth trajectory in South Asia, and this immersive experience gives our guests and owners a deeper understanding of our commitment to contribute to India’s growing travel and hospitality sector.”
Hilton highlighted 10 of its brands, with five trading brands; Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn and Hampton by Hilton and soon-to-debut brands, spanning luxury (Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Signia by Hilton), to lifestyle (Curio Collection by Hilton) and focused service (Spark by Hilton).
Alan Watts, president, Asia Pacific, Hilton, said, “With more than 1,000 hotels across Asia Pacific, and plans to grow to 10 times our current portfolio in India with our SLA partners, our commitment to this region is stronger than ever. With the Brand Showcase, we took the opportunity to demonstrate the power of Hilton’s brands and the scale of opportunity ahead in India. With strong momentum in 2025 and a clear vision for the future, we are investing, expanding, and ensuring Hilton has a presence everywhere our guests want to travel in India.”
Sharing her experience, Alexandra Jaritz, senior vice president, Brand Management, Asia Pacific, Hilton said, “India is bold, fast-moving, and shaping the way the world travels. Our goal here is simple: meet guests wherever they are, with the right brand, in the right place, at the right time. From the iconic Waldorf Astoria to the energetic Spark by Hilton, our diverse portfolio is built to serve India’s equally diverse travelers. This Brand Showcase is a celebration of that vision – and we’re only just getting started.”
Hilton also previewed its upcoming marketing campaign featuring Indian actor Deepika Padukone, aimed at highlighting the brand's focus on the stay experience.
