Himalaya BabyCare has rolled out a new campaign for its Himalaya Ghee Baby Bar, a bathing formulation designed for babies with sensitive skin and newborns. The film centres on a common parental concern, post-bath dryness and explores how this apprehension shapes everyday bathing routines for infants.
The digital video communication (DVC) is set within a family setting and unfolds through an interaction between two sisters: a new mother and her sister, who is also a doctor. When the mother hesitates to bathe her baby due to fears of dryness, the doctor-sister steps in with reassurance, explaining the role of the ghee-based formulation in addressing post-bath skin concerns.
Watch the campaign here:
The film highlights the presence of Pure Cow Ghee in the bathing bar, noting its vitamin and fatty acid content, and links it to preventing post-bath dryness while supporting skin immunity. By combining expert reassurance with a science-led narrative, the communication positions the product as a bathing option aimed at gentle cleansing for babies with sensitive skin.
Speaking about the communication, Mr. Chakravarthi N V, Director – BabyCare, Himalaya Wellness Company, said, “At Himalaya BabyCare, we understand the everyday concerns parents of babies with sensitive skin or newborns face. That’s why we’ve introduced the Pure Cow Ghee Range, including Himalaya Baby Bar with Pure Cow Ghee. With this campaign, we seek to transform the everyday challenge of bathing babies with sensitive skin into a reassuring story for new parents. This campaign reinforces our commitment to delivering gentle, safe, and effective care for babies with sensitive skin and newborns, while building meaningful connections with parents through insight-led, emotionally resonant communication.”
According to the brand, the Himalaya Ghee Baby Bar is dermatologically tested and formulated with Pure Cow Ghee to soothe dry and irritated skin and help prevent post-bath dryness, leaving babies’ skin soft and healthy.
