Dr. Reddy’s Laboratories has appointed HiveMinds as its integrated digital marketing partner for a portfolio of its over-the-counter (OTC) and nutrition brands.
Under the mandate, HiveMinds, a Madison Group company, will be responsible for strengthening the brands’ digital presence, driving e-commerce growth and enhancing consumer engagement across platforms. The agency’s scope of work includes integrated digital strategy, full-funnel e-commerce management and creative services.
The account will be serviced by HiveMinds’ Mumbai team, which will focus on optimising the consumer journey, improving performance metrics and delivering data-led creative solutions.
Commenting on the partnership, Deepti Bhaduria, CEO, HiveMinds, said, “Health and wellness is a very interesting space for digital today, and Dr. Reddy’s has already built strong consumer relevance across categories. We’re excited to partner with them at this stage of their growth journey. With our strength in commerce, creativity, and experimentation, we believe we can help scale customer acquisition meaningfully and build a strong digital engine for the brand.”
