In a continued effort to instil safer riding habits across the nation, Honda Motorcycle and Scooter India (HMSI) recently conducted an extensive road safety awareness campaign at K.R. Mangalam World School, New Delhi. The initiative reached over 2100 school students and staff, aiming to make road safety education practical, accessible and relatable for young road users.
Recognising the influential role of youth in shaping societal behaviours, the campaign focused on equipping students with critical thinking skills and road safety principles through immersive and engaging learning formats. Activities included danger prediction training, interactive quizzes, games, helmet awareness sessions, and hands-on exercises designed to simulate real-world traffic scenarios.
“Engaging with the youth helps create a ripple effect, influencing family members and communities to also adopt safer riding practices,” HMSI stated, highlighting the broader impact of youth-centric initiatives.
The success of the campaign was further amplified by the proactive involvement of the school’s faculty and staff. Their support ensured seamless coordination and active participation, resulting in a meaningful and energetic learning environment for all involved.
This event is part of HMSI’s broader mission to spread road safety awareness across India, particularly among school and college students. It aligns with Honda’s global 2050 vision to achieve zero traffic collision fatalities involving Honda vehicles, and with India’s national objective of halving road fatalities by 2030.
“One critical aspect of achieving this goal is developing a positive mindset towards road safety in our children by the year 2030 and continuing to educate them thereafter,” HMSI added.
The company’s commitment includes a daily presence at 10 adopted Traffic Training Parks (TTP) and 6 Safety Driving Education Centres (SDEC) across India. To date, their road safety initiatives have impacted over 97 lakh individuals.
HMSI’s training employs a scientifically designed learning module, including:
- Theory sessions on traffic signs, safe riding posture, and etiquette
- Virtual riding simulators that expose users to over 100 potential road hazards
- Kiken Yosoku Training (KYT) to improve awareness and danger prediction skills
- Skill enhancement for current riders through slow riding and narrow plank activities
Adding a digital edge, HMSI recently launched E-Gurukul, an online learning platform with tailored modules for children aged 5 to 18. Available in six regional languages, the platform supports both live-streaming and offline access to ensure inclusivity and reach.
“The launch of E-Gurukul is part of HMSI’s ongoing efforts to empower children, educators, and dealers to champion safe road practices,” HMSI noted.
