Hoopr, India’s leading platform for copyright-safe music, has partnered with Budding Influencers, a dynamic influencer network, to tackle a major issue in content creation: copyright compliance. This collaboration gives creators access to Hoopr's vast library of copyright-safe music and educational resources, helping them navigate the complexities of legally using music in commercial content.
Creators often face challenges with copyrighted music, risking serious legal consequences for themselves and the brands they represent. Research by Hoopr shows that 87% of Indian influencers use music without a legal license, leading to copyright claims, content takedowns, and strained brand relationships. A recent Advertising Standards Council of India (ASCI) study revealed that 69% of the top 100 digital stars in India failed to meet disclosure guidelines, including music violations. These statistics highlight the need for accessible, legally compliant music for creators.
With social media marketing budgets rapidly increasing, the creator market in India is growing at an 18% year-on-year rate, further emphasizing the need for awareness and resources. Through this collaboration, Hoopr will provide over 400,000 influencers in Budding Influencers' network access to its catalogue of copyright-safe music, allowing them to enhance their content without fear of legal issues. The partnership will also offer educational initiatives to demystify copyright laws and promote responsible music usage.
“We are thrilled to join hands with Budding Influencers to address these vital issues in content creation. By offering a combination of high-quality copyright-safe music and insightful educational opportunities, we’re building a safer and more innovative environment for creators to thrive,” said Gaurav Dagaonkar, Co-founder and CEO of Hoopr.
Sanober Surani, Co-founder & CMO of Budding Influencers, echoed this sentiment: “Copyright challenges have long been a roadblock for influencers and brands alike. I vividly recall a creator unintentionally using copyrighted music in a campaign, resulting in a legal notice for the brand. This incident underscored the urgency of providing accessible, copyright-safe music solutions. We’re excited to collaborate with Hoopr to deliver high-quality, compliant music to our network of creators.”
This collaboration reflects a shared commitment to democratising access to essential resources and fostering a sustainable ecosystem for content creators. By addressing the root causes of copyright-related issues, Hoopr and Budding Influencers aim to empower creators to innovate and share their stories without the threat of legal complications.
