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In 2024, India’s obsession with quick deliveries hit new heights, with Swiggy Instamart revealing how consumers embraced convenience, ordering everything from groceries to gadgets, with many purchases arriving in just 10 minutes. The platform’s latest report, How India Swiggy’d 2024—Quick Commerce Edition, highlights the growing trend of quick commerce and the diverse products Indians are turning to for fast delivery.
Some of the most memorable purchases were made by big spenders in Delhi and Dehradun, who each spent over ?20 lakhs this year. So, what exactly filled their carts? Everyday kitchen essentials like atta, milk, and oil were among the most common items, with Indians gearing up for home cooking in full swing. Interestingly, across the country, the top five must-haves were milk, curd, dosa batter, chips, and soft drinks. Swiggy Instamart also revealed a quirky statistic: one in every 15 orders had a packet of milk, while one in every five included either fruits or vegetables.
In another lighthearted stat, Mumbai’s pet lovers splurged big on their furry friends. A single pet-lover in the city spent over ?15,00,000 this year on pet supplies, mostly for dog and cat food. In Chennai, a techno-crat was clearly upgrading their gadgets, spending ?1,25,454 on electronics, electricals, and home appliances. Top choices included gaming earphones, smartwatches, an induction cooker, and even a hair straightener.
Festive shopping also took centre stage in 2024. A resident of Ahmedabad led the charge on Dhanteras, purchasing gold coins worth ?8,32,032. On the same day, the country collectively spent over ?45,00,000 on brooms for Diwali cleaning. Meanwhile, the festive season saw Swiggy Instamart deliver nearly 8,00,000 rakhis on Raksha Bandhan. A user in Mumbai even ordered 31 rakhis in one go. On Valentine’s Day, roses were in high demand, with 307 ordered per minute at the peak of the day.
For those wondering when Indians were most likely to order from Swiggy Instamart, the answer changed depending on the time of day. Early mornings (from 4 AM to 7 AM) saw orders for the essential trio of milk, vegetables, and eggs, fuelling everything from the earliest risers to the busiest of bees. As the clock ticked past 10 PM, though, the mood shifted towards indulgence, with ice cream, cold drinks, and chips dominating orders until 4 AM. One standout trend occurred between 8-9 PM when India ordered the most sanitary pads.
November brought another shift in buying patterns as pain relief became the most ordered item due to the changing season. Swiggy Instamart also recorded a surge in sales for festive essentials, with Delhi spending ?4,60,000 on poker chips during Diwali.
As quick commerce continues to evolve in India, Swiggy Instamart’s data offers an intriguing snapshot of the nation’s growing demand for convenience, providing everything from everyday essentials to last-minute purchases—delivered in record time.
