HUL’s Vim has unveiled an exclusive, localised campaign celebrating the winning cities of Swachh Survekshan 2024-25, the country’s largest cleanliness survey led by the Ministry of Housing and Urban Affairs.
As a gesture of appreciation, residents of these cleanliness champion cities will receive an exclusive discount on Vim Floor Cleaners.
In the 2024–25 edition, Indore, Navi Mumbai, and Surat led the charge in the premier Super Swachh League, while cities like Ahmedabad, Bhopal, and Lucknow emerged as rising stars in cleanliness. A total of 43 national awards were conferred, with special recognition given to Prayagraj for its sanitation efforts during the Mahakumbh.
Srinandan Sundaram, Home Care General Manager for Hindustan Unilever, said, “Cleanliness has long been woven into the fabric of our culture, and Vim proudly stands by this enduring value. Along these lines, Vim has recently gone beyond dishwash and launched Vim Ultrapro Floor Cleaner range with patented biodegradable polymer technology + probiotic actives- which offers deep cleaning and enhanced performance. This campaign reflects our conviction that the path to cleaner cities starts from building the culture of cleanliness & we are celebrating the people from the winning cities for exhibiting the same. By echoing the spirit of Swachh Survekshan, we hope to inspire citizens to embrace cleanliness as a daily habit—and as a shared responsibility that strengthens our communities.”
