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IMPACT Stories
Inside India’s Halloween boom: Why brands are betting on the spooky season
BY Yash Bhatia

Cover Story
Less Vs. Luxe
BY Pritha Pahari

IMPACT Stories
How did Rahul Subramanian End Up in a Lux Ad?
BY Yash Bhatia

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STUDDS marks 50 years with cinematic brand film celebrating trust and safety
BY TEAM IMPACT

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Freedom Refined Sunflower Oil Signs Rahul Dravid as Brand Ambassador
BY TEAM IMPACT

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Para Athletes Shine, India Makes Its Mark: Are Brands Ready to Step In?
BY Yash Bhatia

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BHIM’s ‘Meethi Diwali’ campaign backs women-led artisan businesses
BY TEAM IMPACT

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Skechers announces the 6th Walkathon in Mumbai
BY TEAM IMPACT

IMPACT Stories
The New Fortune Teller of Festive Sales? Predictive Analytics
BY Ruchika Jha

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Paragon celebrates togetherness and traditions in new Diwali campaign
BY TEAM IMPACT

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Skechers AERO Series unveiled in India, engineered for every type of runner
BY TEAM IMPACT

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Srinivas Phatak Appointed Chief Financial Officer at Unilever
BY TEAM IMPACT

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Sania Mirza joins Boldfit as Athlete & Investor 
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Binge-Branding
BY Antora Chakraborty

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Mohammed Siraj Signs with Skechers for Cricket Footwear Deal
BY TEAM IMPACT

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DDB Tribal appoints Anusheela Saha as Creative Head
BY TEAM IMPACT

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ZEE launches ‘Zee Spotlight’ ad suite, Hyundai joins as inaugural partner
BY TEAM IMPACT

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Rahul Dravid joins buildAhome as brand ambassador
BY TEAM IMPACT

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UNIQLO Launches Campaign Featuring Rahul Dravid
BY TEAM IMPACT

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YES SECURITIES Launches Its First-Ever Cyclothon in Mumbai
BY TEAM IMPACT

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