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IMPACT Stories
How Brands Can Win the CX Race: Insights from Havas CX Global CEO David Shulman
BY Antora Chakraborty

Cover Story
Influence Under The Scanner
BY Antora Chakraborty

IMPACT Stories
Hyundai leans into cricket’s ‘Deewangi’ with a 360° ICC T20 World Cup 2026 campaign
BY Antora Chakraborty

Spotlight
Omnicom’s Aditya Kanthy: Consolidation Won’t Delay OAI’s Growth Story by Two Years
BY NEETA NAIR

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Comedians On Creative Duty
BY Yash Bhatia

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Thyrocare appoints Rajdeep Panwar as Chief Commercial Officer
BY TEAM IMPACT

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Kriti Sanon joins Supply6 as investor and brand ambassador
BY TEAM IMPACT

IMPACT Stories
'50% of The Body Shop’s Marketing Spend Is Digital-First'
BY Yash Bhatia

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Aditya Birla group’s Aadyam Handwoven names Sobhita Dhulipala as brand ambassador
BY TEAM IMPACT

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Foxtale Unveils ‘Hula Hoop’ Bodycare Brand as it Adopts a House-of-Brands Strategy
BY TEAM IMPACT

Spotlight
Death of Hashtags?
BY Pritha Pahari

Cover Story
The Omni-verse
BY Yash Bhatia

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Samsung partners with Instamart for 10-minute delivery of Galaxy devices in major cities
BY TEAM IMPACT

IMPACT Stories
Auto Ad Spend Is Surging, is FMCG’s Decades-Long Dominance Finally Under Threat?
BY Antora Chakraborty

IMPACT Stories
VIDEO INTERVIEW: Housing.com’s Rahul Ralhan on rewriting India’s house-hunt experience
BY Ruchika Jha

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Shriram Life Insurance launches AI-created campaign featuring Rahul Dravid
BY TEAM IMPACT

IMPACT Stories
Prasoon Joshi & Aditya Kanthy to lead Omnicom Advertising in India
BY TEAM IMPACT

Cover Story
Grouped Together To Win
BY NEETA NAIR

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Rapido Launches ‘Bus 5 Minute Me’ Parcel Campaign With Khullar G
BY TEAM IMPACT

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Kwality Wall's unveils new board ahead of HUL demerger
BY TEAM IMPACT

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