Crocs has brought its global Feel It All platform to India for the festive season, fronted by brand ambassador KL Rahul. The campaign explores how modern celebrations are becoming more personal and expressive, while highlighting the brand’s focus on comfort, style and personalisation.
At the centre of the campaign is a social-first film featuring Rahul and a playful ‘dhoom scroll’, where his social media feed leads him into a series of festive experiences. The film also features actor Dalip Tahil, creators Rida Tharana and Prish, and internet-famous bodyguard Amin Khan, each bringing their own personalities and interpretations of festive celebrations.
Set to an original soundtrack by Mikey McCleary, the film moves between digital and real-world encounters before reinforcing the idea that the most meaningful festive moments are shared with people around us.
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Commenting on the campaign launch, Varun Sehgal, SVP & General Manager, APAC, Crocs, said "India's festive season is not only a key business moment but also a powerful expression of culture, identity and individuality. With Feel It All, we wanted to celebrate the different ways people show up during this time of year. By pairing our iconic silhouettes with festive styling and personalization, we're giving consumers fresh inspiration to make Crocs a part of their celebrations while staying true to their own unique style."
KL Rahul, Crocs’ Global Brand Ambassador, added: “I am someone who usually enjoys being away from the spotlight, so being part of a film with so much energy and personality was fun for me. What made the experience even more interesting was discovering how I could style Crocs shoes and Jibbitz charms with festive looks and seeing how naturally they worked with even the most elevated outfits.”
Conceptualised by One Hand Clap, the campaign brings together a vibrant mix of characters and festive moments through the lens of KL Rahul’s feed. Speaking about the campaign, Nirzery Iswalkar, Group Creative Head, One Hand Clap said, “The idea was to create a festive celebration that feels as varied and unpredictable as the people in it. KL Rahul’s social media feed gave us the perfect device to move between different worlds, personalities and moments while keeping the film playful and full of energy. Every swipe brings a new story, but Crocs is the thread that brings them all together.”
The campaign also features Crocs’ festive capsule collection, including the Classic Ballet silhouette and Saturday Sandal, styled with embellished Jibbitz charms. The collection brings together festive dressing, comfort and customisation.
The campaign will roll out across digital, social, influencer and retail channels, with creator collaborations, festive gifting, in-store experiences and curated seasonal assortments supporting the wider activation.
