OPPO India has launched a new campaign titled ‘Zindagi Ka Frame Wide Karo’ ahead of the release of its F33 Series, featuring KL Rahul along with content creator Satish Ray.
The campaign film is set around a group of friends on a mountain trek, where an unplanned encounter with KL Rahul becomes the centre of a series of spontaneous moments. The narrative focuses on capturing everyday experiences such as group selfies and shared interactions without staged setups.
The film highlights how users document moments as they happen, with an emphasis on wider framing, ease of use and adaptability in different conditions. It also incorporates elements related to the device’s durability, including scenarios involving water exposure and accidental drops.
According to the company, the campaign is built on the insight that younger consumers increasingly capture experiences collectively, through group interactions and shared content.
Sharing his experience, Indian Cricketer KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends. OPPO's F33 Series just lets you be in the moment, without worrying about who’s in the frame or whether the phone can handle it. That’s exactly how people like me use their phones.”
Adding to the campaign, Goldee Patnaik, Head of Communications, OPPO India, said, “The OPPO F series has earned its position as a durable champion, shaped by the realities of everyday hustle in India. With the F33 Series, we are extending this strength into how young Indians capture memories, enjoy moments, and express themselves. Selfies and group photos with friends and family sit at the centre of everyday social moments, from casual hangouts to travel and shared experiences. The F33 is designed to deliver a reliable, front-camera experience that works intuitively, brings everyone into the frame, and performs consistently in real-world conditions, while remaining accessible for a value-driven audience.”
Commenting on the campaign, Sushant Vashistha, Head of Digital Marketing, OPPO India, said, “The idea behind ‘Zindagi ka frame wide karo’ is a campaign built on the insight that young Indians experience life collectively, through friendships, fandom, and shared moments. Bringing KL Rahul on board was integral to that idea. He represents focus, reliability, and quiet confidence, qualities that resonate strongly with our audience. In the film, KL’s presence grounds the story in authenticity, turning a chance encounter into something memorable, and helping us tell a story that feels real, aspirational, and deeply relatable for the generation the F33 is designed for.”
The campaign will be rolled out across digital platforms, social media channels and video networks ahead of the F33 Series launch.
