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Qubo brings on KL Rahul and Athiya Shetty as strategic investors

Investment by the celebrity couple signals growing interest in connected smart home and auto solutions, as the brand looks to strengthen its position among tech-savvy Indian consumers

BY TEAM IMPACT
Published: Apr 30, 2026 11:42 AM 
Qubo brings on KL Rahul and Athiya Shetty as strategic investors

Qubo has announced that KL Rahul and Athiya Shetty have joined the company as strategic investors.

Part of Hero Electronix under the Hero Group, Qubo was launched in 2019 and operates across smart home and connected auto categories. Its portfolio includes dashcams, AI-powered security cameras, smart door locks and video doorbells, designed to function within an integrated ecosystem.

The company stated that the investment reflects increasing consumer interest in connected devices aimed at improving safety and convenience across homes and mobility.

Making this announcement, Nikhil Rajpal – Founder & CEO, Qubo shared: “At Qubo, our vision has always been to make everyday life safer & smoother across all spaces – whether at home or on the road. We’ve delivered on that ambition by reimagining everyday objects – infusing them with cutting-edge technology including AI and enabling a seamlessly connected world for over a million Indian families. Rahul & Athiya are the perfect example of the modern young Indian family that values the power of technology – both in improving everyday life as well as solving larger issues. Their belief in Qubo’s mission and decision to join us as strategic investors is a strong endorsement of the path we are on.“

Rahul & Athiya also expressed their excitement about joining Qubo: “We have been using Qubo products for a while now and have experienced firsthand the magic they create working seamlessly together; in fact realizing their incredible value even more after becoming parents. Add to this, Qubo’s strong record of shipping out nearly 2 million devices in such a short span presents a strong indicator of the brand’s success in the market and also the massive opportunity ahead. For us, this partnership goes beyond business potential, it’s about contributing to a larger mission of making Indian homes & roads safer. We’re delighted to partner with the Qubo team for the next phase of even faster growth.”

Joining in welcoming the celebrity investors, Ujjwal Munjal – Vice Chairman, Hero Electronix added: “We have great admiration for Rahul & Athiya as accomplished professionals in their respective fields. Their modern outlook while staying rooted in Indian family values aligns well with Qubo’s commitment to innovation & trust. Incorporating the very best of modern technology, Qubo products deliver unparalleled peace of mind & convenience to an ever connected, upwardly mobile generation. With Rahul & Athiya, we want to bring these experiences to many more Indian homes & families.”

The company stated that it will also look to leverage the association to strengthen its brand presence among younger, technology-focused consumers.

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  • TAGS :
  • Athiya Shetty
  • KL Rahul
  • Hero Electronix
  • Qubo

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