SKINN, the fine fragrance brand from House of Titan, has appointed actors Ayushmann Khurrana and Sobhita Dhulipala as its new brand ambassadors and unveiled its latest campaign, ‘Make Every Moment Special’.
The campaign is built around the idea that fragrance need not be reserved for special occasions, but can become part of everyday moments and personal rituals. It aims to position fragrance as a way for consumers to enhance how they experience ordinary moments.
Featuring Khurrana and Dhulipala, the campaign film follows the actors through their individual routines before bringing their stories together beneath a star-filled night sky. Fragrance becomes an integral part of their preparations, reinforcing the campaign’s central thought.
Speaking about the association and the brand campaign, Manish Gupta, CEO – Fragrance and Fashion Accessories, Titan Company Limited, said, “The fragrance category has evolved considerably, with consumers increasingly recognising its ability to shape how they feel and express themselves. At SKINN, we believe fragrance can be a simple yet powerful ritual, one that can shift your mood. Ayushmann and Sobhita embody this belief in their own distinct ways, and we are very happy to have them on board with us.”
Speaking about the association, Ayushmann Khurrana said, “Getting ready is often about more than just what you wear. I think the smaller choices are what really bring a look together, and fragrance is one of those details that can say a lot about you without you having to say anything. It becomes almost like a finishing touch to your personality. That’s what I find interesting about fragrance, and why the idea of Feel Your Best really resonates with me. It celebrates something that makes you feel good, even in the simplest moments. I’m delighted to be part of this journey with SKINN.”
Sobhita Dhulipala said, “I am thrilled to represent a terrific brand like Titan SKINN. Fragrance is a personal pleasure, so the idea that something as subtle as fragrance can make you Feel Your Best and, in turn, influence how you experience the world around you, is what makes our first campaign together a great kickoff”.
Speaking about the campaign, Sindhu Sharma, North Creative Director at Enormous, “We have somehow made a habit of saving the good stuff for later. The perfume for the date. The dress for the party. The bag for the night out. As if the everyday doesn’t deserve a little extra. With this film, we wanted to playfully challenge that instinct and remind people that you don’t need to wait for a big occasion to feel your best. Sometimes, making a moment special is simply about choosing to show up a little more fabulously.”
Through the campaign, SKINN is looking to strengthen its positioning as an accessible yet aspirational fine fragrance brand and encourage consumers to incorporate fragrance into their everyday lives. The campaign is now live across SKINN’s YouTube and Instagram channels.
