Boltt has appointed actor Ayushmann Khurrana as its brand ambassador as the company prepares to launch its first smartphones in India.
The association will see Khurrana feature across the brand’s upcoming marketing and product initiatives as Boltt builds its presence in the smartphone category.
The partnership aligns Khurrana’s contemporary positioning and broad audience appeal with Boltt’s focus on accessible smartphone experiences. The actor will support the brand as it establishes its identity and communicates its proposition to consumers across India.
Speaking on the association, Arnav Kishore, Founder & CEO, boltt, said, “Ayushmann brings a distinctive energy and individuality to boltt, making him a natural fit for the brand. As a new-age smartphone brand, we want our personality to be contemporary, relatable and rooted in how consumers live and use technology today. His ability to connect with audiences while bringing his own unique perspective aligns strongly with how we see boltt and the relationship we want to build with consumers.”
Commenting on the association, Ayushmann Khurrana said, “What stood out to me about boltt is the way the brand is approaching the smartphone category with a clear understanding of what consumers need in their day-to-day lives. It has a contemporary outlook while keeping the experience relevant and accessible. I’m excited to be part of boltt as it introduces its approach to smartphones to consumers across India.”
Boltt is set to introduce the Ace 5G and Evo, its first smartphones in the Indian market. The devices are positioned around performance, design and everyday functionality, including a 6,000mAh battery.
The partnership marks the beginning of a long-term association between Khurrana and Boltt, with the actor expected to feature in the brand’s upcoming communication and product campaigns.
