Just In Time has announced its collaboration with the upcoming film Pati, Patni Aur Woh Do, featuring brand ambassador Ayushmann Khurrana alongside Sara Ali Khan ahead of the film’s theatrical release on 15 May 2026.
As part of the partnership, Khurrana and Khan appear in an exclusive campaign created with the brand, combining the film’s contemporary and playful tone with Just In Time’s focus on modern style and premium watches.
Commenting on the association, Ronak Shah, CEO Of Just In Time, said,“At Just In Time, we believe in associating with personalities and stories that resonate with today’s audiences. Ayushmann’s long standing relationship with the brand, paired with Sara’s fresh and energetic appeal, makes this collaboration with Pati, Patni Aur Woh Do truly exciting for us. The teaser captures a sense of style and relatability that aligns naturally with the world of Just In Time.”
The collaboration coincides with the release of the film and reflects the brand’s continued engagement with entertainment and pop culture. The campaign positions watches as an extension of personal style and everyday fashion.
Directed by Mudassar Aziz and produced by T-Series Films and B.R. Studios, the film is scheduled to release in cinemas on 15 May 2026.
The campaign is currently live across Just In Time’s YouTube and Instagram platforms.
