Azzaro has appointed actor Ibrahim Ali Khan as its new Fragrance Local Ambassador in India. The brand states that he will feature in the upcoming Azzaro Wanted campaign, which highlights the Forever Wanted Elixir fragrance. According to the brand, Azzaro Wanted fragrances are created to be seductive and desirable, targeting individuals who celebrate elegance, hedonism, and audacity.
The brand claims that Ibrahim Ali Khan’s charisma, distinctive style, and energetic lifestyle align with the bold and vibrant spirit of Azzaro Wanted. He is described as representing a generation of men who embrace individuality and live with confidence and passion.
Mr. Charles-Alexandre Boczmak, General Manager of L'Oréal International Distribution SAPMENA, said, “Ibrahim has a magnetic personality, a genuine and captivating aura that made him a perfect match to embody the bold spirit of Azzaro Wanted in India.”
Speaking about the partnership, Ibrahim Ali Khan said, “Azzaro Wanted isn’t just a range of fragrances, it’s an attitude. Strong, bold and full of character, it captures my spirit perfectly.”
Ibrahim will feature in the Azzaro Wanted local campaign promoting the Forever Wanted Elixir fragrance, which the brand describes as designed for individuals who thrive on daring self-expression. The fragrance is said to be the essence of seduction, creating an enduring and memorable scent.
Ibrahim Ali Khan is described as a rising actor and youth icon in India, with a growing Instagram following of over 1.4 million. The brand claims that his modern style, screen presence, and grounded personality position him as a cultural trendsetter and a fitting ambassador for this chapter of Azzaro.
