Ikonic Professional has launched a new digital campaign in collaboration with Sahher Bambba, marking the brand’s latest effort to highlight quick, at-home styling solutions designed for everyday use. The campaign features Bambba as the face of the initiative and showcases Ikonic’s styling tools including the Dynamite + Hair Dryer, Gleam 2.0 Hair Iron, and Curling Tong CT 2.0.
The digital-first campaign positions the tools as solutions for everyday styling needs, presenting looks that range from sleek straight finishes to voluminous curls and blow-dries. Through a series of online creatives, the campaign underscores how professional-quality results can be achieved efficiently at home, without the need for salon visits.
Watch the campaign here:
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Built around a performance-led narrative, the collaboration brings together Ikonic’s styling portfolio and Bambba’s contemporary on-screen persona, aimed at resonating with Gen Z and millennial audiences. The campaign focuses on versatility and ease of use, highlighting styling routines that are quick, accessible, and adaptable to everyday schedules.
Commenting on the campaign, Rayed Merchant, Director, SSIZ International and Beauty Palace, said, “At Ikonic, our focus has always been on empowering consumers with advanced, easy-to-use styling tools that deliver salon-quality results at home. Sahher Bambba perfectly represents today’s confident, style-forward individual, making her the perfect face to bring our vision of effortless glam to life.”
Sharing her experience, Sahher Bambba added, “What I love about Ikonic is how their tools make everyday styling both simple and quick. From sleek, straight styles to soft, bouncy curls, the results feel professional while still being easy to achieve at home. This campaign truly celebrates effortless beauty and the joy of self-expression.”
With this campaign, Ikonic continues to strengthen its focus on digital storytelling while reinforcing its positioning in the at-home hair styling category. The initiative reflects the brand’s ongoing effort to blend innovation, functionality, and everyday usability within the evolving haircare and styling landscape.
