As 2025 draws to a close, India’s advertising landscape continues to evolve—shaped by long-form storytelling, AI-powered creativity, memeverse humour, emotionally grounded narratives, and fresh sequels to last year’s standout ideas. To celebrate the work that defined the year, IMPACT presents a special editorial series spotlighting 2025’s most influential campaigns.
Ranked 63rd, the heart of Škoda’s campaign is Doda—a short film that follows a young girl whose innocent fascination with Škoda cars reveals the brand’s deeper emotional resonance, extending far beyond ownership. A second film, set to release soon, will further explore the pride, aspiration, and imagination of young fans—once again narrated through a child’s lens.
The campaign has been conceptualized and executed by BBH India under the creative leadership of Parikshit Bhattaccharya, Chief Creative Officer.
For this year’s rankings, the IMPACT editorial board conducted an extensive evaluation of 2025’s standout campaigns, assessing narrative strength, creative ambition, cultural relevance, originality, production craft, execution, and overall audience impact. The final list celebrates the work that meaningfully shaped India’s advertising narrative this year.
Stay tuned as IMPACT continues to unveil the campaigns that defined—and often disrupted—the industry in 2025.
