CaratLane – A TATA Product, an omni-channel jewellery brand and a preferred destination for engagement rings in India, has released its new regional film titled 'Written in the Stars' featuring actor Kayadu Lohar, who joins the brand as its Regional Brand Ambassador. The film has been conceptualised by BBH India, continuing the agency’s creative association with CaratLane.
Watch the campaign here:
The storyline centres on a modern proposal framed around family involvement and tradition. Kayadu Lohar plays a young woman who believes she is on her way to meet a prospective groom chosen by her family. What initially appears to be an arranged meeting gradually unfolds into the discovery that the person waiting for her is the partner she is already in a relationship with. The moment, planned by her father and partner, reflects the evolving dynamic of family approval and the merging of traditional values with contemporary relationships. The film concludes with the message, “Commitment is a beautiful thing. Seal it with a CaratLane ring.”
Saumen Bhaumik, Managing Director, CaratLane, remarked, “Proposals don’t follow a script — they happen when the heart is ready. And that moment feels even more special when it happens alongside family, culture and tradition. This film holds that emotion with a lot of honesty. At CaratLane, we design jewellery to express these feelings and to mark moments that matter. Kayadu brings this alive beautifully, and we’re delighted to welcome her as our Regional Brand Ambassador.”
“Our story reflects today’s relationships, modern in expression yet firmly grounded in family. The film captures the true spirit of commitment, making the moment both intimate and memorable, with a charming twist in the end”, said Parikshit Bhattaccharya, Chief Creative Officer, BBH India.
