CavinKare's flagship hair colour brand Indica Easy has unveiled a refreshed packaging design across its portfolio. The refreshed packs, now featuring brand ambassador Tamannaah Bhatia, were unveiled at an event.
The design refresh has been rolled out across the complete Indica Easy portfolio, including 18ml, 25ml, 90ml and 180ml packs. With a contemporary visual identity and aesthetics, the new packs are designed to enhance shelf visibility while strengthening the brand's connect with consumers.
Commenting on the development, Rajat Nanda, Business Head – Personal Care Division, CavinKare said, "Indica Easy has enjoyed a strong relationship with consumers over the years by making hair colouring simple, convenient and accessible. As the brand continues to grow and evolve, we felt it was the right time to refresh our packaging and present a more contemporary identity that reflects the aspirations of today's consumers. Featuring Tamannaah Bhatia on the new packs further strengthens our connection with audiences while reinforcing the trust and familiarity that the brand stands for."
Sharing more about the refreshed packaging, Bhatia said, "Hair colour has become an important part of how people express themselves and feel confident. The new packaging is vibrant, modern and reflects the energy of today's consumers. I am excited to be part of this journey and look forward to seeing consumers embrace the new packs."
